Why Online World Radio ?

Cost effective
Radio allows your message to be received by more people more often, thereby producing a lower cost per thousand than other media

More customers
Radio is everywhere, 24 hours a day, 7 days a week.

Influential
Again, research has shown that radio is a highly credible source of information, influencing the listener to avoid that traffic jam, wear a waterproof coat, use a service or buy a product.

Intimate
Radio is a one to one medium, with presenters seen as friends. This relationship makes potential customers more receptive to a sales message. Coupled with the subliminal effect of radio commercials, it can often result in the listener responding to a commercial because “a friend told me”.

Ambient
A potential customer must choose to open a newspaper or periodical; they must choose to stop and read a printed message. Listeners choose to listen to a particular radio station; they do not get up and make a cup of tea, or “flip” the page when the commercials appear.

Activity related
Radio can reach potential customers at the time their activity is related to a product or service. Radio talks about buying a new car to customers whilst they are driving, or about a new kitchen to someone who is cooking.

Radio can target specific groups
Audience data for radio is more detailed than for any other media. By placing a commercial at the time of day a target market listens, you will achieve less wastage than any other media will.

Every Radio commercial is a headline
Every commercial is heard in isolation – an advertiser will not be sharing a page with any other advertiser. Only radio offers the opportunity for local companies to advertise next to larger national companies without being overshadowed